February 28, 2025. Talk about it. Post it.
Guess that’s what I’m doing, but the economic blackout that I favor is not the token one day no-shopping gimmick that the People’s Union USA is championing. The one day moratorium “to demonstrate our collective financial power” is unlikely to press corporations to behave more responsibly.
John T. Shea, founder and CEO of Momentum Commerce, notes that the real impact depends on whether consumers cancel planned purchases entirely or simply delay them for a few days. "Deferred purchases, not canceled ones, may drive the pattern, so smart brands are already planning March 1 promotions designed to capture missed sales on 2/28.
I’m a lot more interested in consumers demonstrating our collective willpower. What if you waited- not just until March 1? What if you admitted you didn’t need it? What if you decided you didn’t even want it? That will get the attention of big corporations and small operators.
Everything is 100% off if you never put it in your cart. Bye buy! A practice, not a gimmick.